Horizon is an ideal partner for a company that views its PR agency as a strategic business asset that contributes to bottom-line success. Focusing exclusively on high-tech, Horizon’s Principal has been heralded by BusinessWeek magazine as the ‘Guru of Silicon Valley’ for his unparalleled ability to integrate technology, marketing and the subtle arts of public communications into unique and highly-effective campaigns for his clients.
Companies demand senior-level, intelligent counsel and exceptional results in trade, consumer and business press – Horizon delivers this with the passion and drive that define Silicon Valley. We are very particular about who we work for – our reputation is that we take on only the most innovative companies in their respective markets.
A recent example of our work for the Khronos Group demonstrates our abilities, as Horizon is the Consortium’s Agency of Record. Our most recent campaign was to launch OpenGL 3.2 and WebGL at SIGGRAPH 09 in August. WebGL was especially relevant as there was no prior usage of the term before Horizon’s announcement. According to Google News, as of August 19, 2009 there are 91 separate international stories about the WebGL announcement, all of which Horizon placed via our own database contacts. There are a total of 333,000 mentions of WebGL on Google’s total index, the vast majority of which did not exist before SIGGRAPH. :)
For OpenGL 3.2, Horizon also architected a great launch with hundreds of article coverage worldwide. While it is more difficult to quantify Horizon’s direct involvement here due to the strong usage of OpenGL before the launch, a majority were due to direct Agency contact. Since Horizon helped launch OpenGL back when the Agency worked for SGI in the nineties, we also had a hand in building that strong brand and recognition.
Horizon’s writing and turnaround skills are both excellent and Jonathan’s membership for 14 years in the IEEE and deep semiconductor/virtualization/parallel processing background are virtually unique. His parallel processing days go back to Occam, if you can believe that… ;)
Horizon is also renowned for its international focus, having brought a number of European and Asian startups onto the world stage – many of these startups represent the next-generation of disruptive technologies. Managing time zone challenges are part and parcel of what we provide to our overseas clients and international journalists alike. Horizon has undertaken many worldwide launches for its clients, handling the United Kingdom, France, Germany and Scandinavia through its own exceptionally strong contacts and using Agency partners in the following countries/regions:
Our clients have consistently found us to offer a refreshing change from the ‘churn and burn’ approach taken by most PR agencies towards their clients – and we are respected for it.
Journalists and analysts know that hype is anathema to us – and we are acclaimed for it. We view our role as evangelists integrating the needs of our clients with the best practices and professionalism that journalists despair of ever seeing from any PR firm. This is the value proposition of Horizon and this is what we do.