What do we do?


Who are we? – As the principal of Horizon, Jonathan Hirshon (named ‘Silicon Valley Guru’ by BusinessWeek) has exclusively focused on high-tech PR and marketing over the last 22 years, with extensive corporate and agency experience. Jonathan’s counsel and campaigns are interwoven with Silicon Valley’s history of success and innovation – through his expertise and vision, Horizon was awarded Agency of Record status at Apple and other Fortune 500 companies. In addition, many acclaimed startups have attributed a large part of their success to his specific involvement with their launch and ongoing activities.

The kanji below visually represents the elegance and dynamism of ‘the dance’ – these are also the characteristics that define Horizon’s communications programs, counsel and approach.

Jonathan has gained the respect of leading media, analysts and peers for his in-depth technical knowledge as well as his unique blend of passionate evangelism, reflective counsel and intuitive understanding of PR and market dynamics. He has not only architected some of the most successful launches and publicity campaigns in Silicon Valley history – he has even been involved in product engineering and hardware design for his clients!

A member of IEEE (the Institute of Electrical and Electronics Engineers) for the past 15 years and also a past member of SMPTE (the Society of Motion Picture and Television Engineers), Jonathan is a synthesis of marketeer and engineer and represents a unique resource to his clients. His technical and communications prowess, reclusiveness and insistence on representing only those companies meeting his high standards have also contributed to the ‘Horizon Mystique’.

His ability to arrange BusinessWeek and Forbes cover stories, as well as articles in leading business, consumer and high-tech venues without compromising the standards of his journalist friends or his clients is a hallmark of the company.

He has been personally profiled in a number of publications for his renowned business acumen, unique style and involvement in charitable activities. These include:

BusinessWeek – 5 articles and two profiles
The New York Times
ReadWriteWeb, cited as one of the top PR professionals worldwide
The San Jose Mercury News
RJ Magazine
The San Francisco J!

Jonathan was also invited to be part of the San Jose Mercury News ‘Rethink Project’ as well as providing counsel related to citizen journalism.

Jonathan was a regular contributing editor for 3D Magazine, as well as writing for publications such as Electronic Engineering Times and gigaom.com. Jonathan has also been invited to speak at several prestigious venues, most recently to address the Reuters Foundation Digital Vision Program at Stanford University and is a frequent guest lecturer at Universities and local programs.

Background:

Jonathan was the PR manager for Sony Corporation in its heyday, representing the company’s far-flung ‘non-consumer’ business units – at the age of 25, he was acclaimed as one of the youngest managers in Sony corporate history.

Sony products in the non-consumer area include professional audio/video equipment, computers, peripherals and semiconductors.

As a key member of the headquarters corporate communications staff, his role included counseling top management, day-to-day product PR responsibility and control of a million dollar+ budget – all within a few years of graduating college.

To gain a better sense of Jonathan as a person, the following details may prove helpful:

Jonathan is a renowned epicurean, wine connoisseur and chef, with additional passions for history, poetry, philosophy, art, music, the sciences and a number of other subjects (both abstruse and mundane). Jonathan formerly sat on the Board of Trustees at a 149-year old non-profit and is currently the founder of a new cross-denominational Jewish learning non-profit as well as a member of the Marketing Advisory committee at the San Jose Museum of Art. His unique sense of humor is a source of constant amusement (and/or bemusement) to his friends, family and colleagues.

A known travel addict, Jonathan has devoted a large part of his life to exploring the world (with much of it still to go!) as evidenced below:





JH – Eclectic Style, No Apologies:

Gina Hughes, the acclaimed ‘Techie Diva’, high-tech style doyenne and blogger on Yahoo! Tech, describes Jonathan’s personally-designed Macbook Pro laser etch as “the coolest laptop – by far – that I have ever seen!”. Ryan Block, Founding Editor-in-Chief of Engadget says: “Whoa, intense.” Jason Chen, Editor of Gizmodo says: “It’s quite a looker.” Jason Pontin, Editor-in-Chief of Technology Review said: “That is the single coolest thing I have ever seen on the back of a Macbook.”

‘JH’ is also recognized for having the epitome in cool (and versatile) business cards (and for the record, they are not aluminum, as noted by CNET – they are in fact acid-etched solid steel and have since moved onto a Rev 3.0 design that is even more intriguing). :)

Why do we succeed?
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